commonsku is an effortless business management platform that empowers you to process more orders and handle more business. Today, over 3000 industry professionals use commonsku to help them run a better business.
commonsku university is intended for distributor and supplier customers of commonsku, as well as those who are curious to learn more about the platform. Our sessions are focused on using commonsku to grow your business and boost your productivity.
All sessions are free for PPAI Expo attendees. Attendees may elect to attend all or part of commonsku University.

9:15-9:45 am commonsku and the New E-Commerce: Engagement Commerce

Mark Graham and Bobby Lehew

Engagement commerce fuses an efficient digital buying experience with your customer and all of the deeply creative and strategic value your team offers through consultation. At the core of B2C e-commerce is the transaction; B2B e-commerce is about complementing creative insights and strong relationships with an enhanced digital experience. In this session, you’ll learn how commonsku fits into the key aspects of process+partnership to create stronger engagement.

You’ll also learn:

  • How shops can help you simplify the store experience and land more orders

  • How to harness the power of the B2B buyer’s collaboration by consensus

  • How collections and collaborate enhance engagement and expedite the ideation process

10:00-10:30 am | Operations, Production, and PromoStandards: How a Connected Workflow Will Streamline Your Distributorship 

Catherine Graham and David Shultz

Everyone knows that in this business, getting a project sold is only half of the success equation. The other half, the other 50%, is relying on an efficient system to do the heavy lifting to see every project through to completion.

In this session, we’ll talk about the other half of the sell, the most powerful part of your operation, you’ll learn:

  • How to streamline your production follow-up and tracking

  • How to simplify project interaction

  • How to maximize reporting to quickly and accurately get a pulse on your business

  • How to close the month and reconcile bills received

  • How to prepare for the future of production management with PromoStandards

10:45-11:15 am Powerselling with commonsku: Land the Sale, Advance the Sale, and Maximize Every Opportunity

Catherine Graham and Samantha Kates

Are you using commonsku to its full selling potential? In this session, we’ll uncover the best practices that have to do with landing more deals, closing deals quicker, and advancing the sale through a host of best practices. From better presentations to streamlining communication with your client, you’ll learn how to:

  • Optimize CRM from landing the sale to closing the deal

  • Harness the power of buying by consensus

  • Best practices and tips for better presentations

11:30-12:00 pm Hacks, New Features, and the Road Ahead

Catherine Graham and Aaron Kucherawy

We are constantly working on new developments, and in this session, we’ll provide an overview of the newest features that help you improve your workflow, give you back more time, and allow you to focus on mission-critical objectives. In this session, you’ll learn:

  • The commonsku community’s favorite features

  • The best tips and hacks discovered by commonsku customers

  • "The road ahead," the exciting developments you can look forward to in the future



Catherine Graham is the President of RIGHTSLEEVE and CEO of commonsku. RIGHTSLEEVE has received numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, Counselor’s Best Places to Work.  Catherine has been named PPB’s Best Boss and an ASI Rising Star.  RIGHTSLEEVE received the Dell Small Business Excellence Award in 2009 for its technological innovations, the foundation of which became commonsku in 2011.

Catherine has played a variety of roles prior to RIGHTSLEEVE and commonsku.  She spent several years doing financial planning for fast-track individuals and entrepreneurs at TD Bank.  She then went on to pursue an MBA at the Rotman School of Management during which time she joined the fledgling eBay Canada as employee #4 and launched two categories in the Canadian marketplace.  After leaving eBay, Catherine worked as a management consultant at A.T. Kearney, working with Fortune 100 companies in a wide variety of areas including merger integration, marketing strategy and operational efficiencies.


Mark Graham is the founder of distributor RIGHTSLEEVE, a founding chef at PromoKitchen and the Chief Platform Officer at commonsku, a social networking, CRM, and order management site dedicated to the promotional products industry.

Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages).  An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).


Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.


Samantha (Sam) Kates is the Vice President of Sales at commonsku. Samantha has contributed to the sales success of some of the most notable brands in the industry, including iPROMOTEu, Charles River Apparel, and Fruit of the Loom. With over 15 years experience as a successful distributor and supplier, she is known as a catalyst for sales growth and for her ability to develop robust sales teams. After helping iPROMOTEu develop a national sales organization, Sam was recruited by Charles River Apparel as the Vice President of Sales. At Charles River, Samantha expanded the sales team and, during her tenure, the company’s revenue doubled, with major gains in its retail and corporate divisions. Sam also founded the franchise Wholesome Tummies, a technology-driven, first-of-its-kind concept that provides nutritious lunches to kids in private schools; the concept grew to serve over 100 schools and 25 franchise locations.

David Shultz

David is the Vice-President of Supplier Partnerships for commonsku. With more than 17 years of industry experience, David enjoys collaborating with his supplier, distributor, and business service provider peers to address technical challenges affecting our industry with a focus on workflow connectivity. Prior to joining commonsku David served as the Vice-President of Operations for industry service provider, DistributorCentral. He currently sits on the board of directors for the Promotional Products Association Midwest (PPAM), serves as a member of PPAI’s professional development committee and is an incoming member of PPAI's Regional Association Council board of directors. Outside the industry David volunteers his time and technical talents to a variety of organizations including the Big Slick Celebrity Weekend, an event which has raised over $8MM for Children's Mercy Hospital in Kansas City.


Recognized by PPAI’s PPB Magazine in 2016 as one of the industry’s most Powerful Partners and by PPB Magazine as a 2018 Rising Star, Aaron Kucherawy’s grace under pressure is legendary. As the Manager of Customer Success at commonsku, he’s always there when you need him. Aaron began with commonsku in the early days and with the platform’s rise and success, Aaron remains one of the most admired team members by customers. An expert in platform proficiency and systems integration, Aaron thrives on guiding new users and advising the pros on how to scale and grow their business using the commonsku platform.